If you can understand this one thing you can really make an impact with your customers. You need to offer a new way of doing things to get people on board with you. This is one of the key sections of this book. How to set yourself as the king of your niche and have your competition picking over the scraps you leave behind. Secret 3: The Three Core Markets Or Desires This section covers off creating a framework for teaching your skills and knowledge to your customers in a way that they engage with you and learn quickly, taking them directly to the target they are hoping to achieve. You’ll then use these offers to change the lives of your customers. The first thing you’ll learn is how to find your voice, move away from just selling a product or service, and learn how to create offers. Inside Expert Secrets, Russell will teach you the exact strategies he and his team have perfected over many years of experimenting and spending a ton of dollars doing so!Įxpert Secrets is broken down into the following four sections:Įach section is broken down into smaller subsections to make the information easier to absorb.
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